Doubt is natural, but clarity is essential. Here’s how to assess if a business approach aligns with your goals and expertise.
When faced with a new strategy or opportunity, the question always arises: “Will this work for me?”
The uncertainty can feel paralyzing, especially when your livelihood, reputation, or dreams are at stake. It’s as though you’re standing at a crossroads, unsure which path to take. But the key to making a confident decision lies in understanding the relationship between who you are, what you want to achieve, and the strategy in question. Rather than rushing in—or standing still—ask yourself: Does this align with my values, leverage my strengths, and meet my audience’s needs? By shifting the focus from external trends to your unique circumstances, you gain the clarity needed to move forward decisively.
Let’s explore how to evaluate whether a business approach is the right fit for you—and how to move forward with confidence.
"It’s like trying on clothes—what works for someone else might not fit you."
Success in entrepreneurship isn’t about copying what others do. It’s about tailoring strategies to suit your strengths, industry, and ideal clients.
Here’s why assessing alignment matters:
"Does this strategy align with my goals, skills, and values?"
You’ll know an approach is right for you when:
Carla Simmons, a former healthcare executive, was drawn to the idea of launching a group coaching program after seeing how successful others were with it. But as she started planning, she felt overwhelmed and out of her depth.
Here’s what she realized:
Instead of forcing herself to follow the trend, Carla pivoted. She focused on high-ticket one-on-one coaching and quickly gained traction. Within six months, she exceeded her income goals while feeling more aligned and confident.
1. Define Your Goals
Every strategy must start with clarity. Ask yourself:
Example: If you aim to replace your corporate income while working fewer hours, adopting a strategy that demands 60-hour weeks won’t align.
Pro Tip: Use a vision board or journaling exercise to map out where you want to be in 5 years.
2. Assess Your Strengths
Be brutally honest about what you’re good at and where you need help. Strategies that don’t leverage your strengths often feel like uphill battles.
Exercise: List your top five strengths and brainstorm how the strategy leverages at least three of them.
Quote: “Your strengths are your greatest tools for creating impact—lean into them.”
3. Know Your Audience
Understanding your audience is non-negotiable. Even the most brilliant strategy will fail if it doesn’t address the needs and preferences of your ideal clients.
Metaphor: Think of your audience as a garden—each group has unique soil conditions. The strategy must “grow” in their environment.
Example: If your audience craves actionable insights, a content-heavy eBook may outperform a lengthy webinar.
4. Test on a Small Scale
Testing minimizes risk while providing valuable data. Start small before investing heavily in a new approach.
Exercise: Create a 30-day “mini-launch” plan to test audience interest and gather feedback.
Pro Tip: Celebrate small wins during the test phase—they build momentum and confidence.
5. Seek Proof and Support
No strategy exists in a vacuum. Use data, case studies, and mentorship to validate your approach.
Example: When considering high-ticket coaching, research industry benchmarks and consult peers who have achieved success.
Quote: “Support transforms ambition into achievement—it’s your safety net and springboard.”
1. How do I ensure this strategy aligns with my values?
Values are the compass guiding your decisions. Begin by defining your core principles—such as authenticity, work-life balance, or creativity. Then, evaluate the strategy:
Example: If family time is a priority, avoid strategies that require frequent travel or long hours.
2. What if my audience’s needs change?
Adaptability is key. Keep an open dialogue with your audience by:
Pro Tip: Set a quarterly review process to reassess audience needs.
3. How can I measure the success of this strategy?
Define clear, measurable outcomes that indicate progress. Popular KPIs include:
Exercise: Develop a simple dashboard to track these metrics weekly.
4. Should I abandon a strategy if it doesn’t work immediately?
Not always. Some strategies take time to yield results. Before abandoning:
Example: A social media campaign may need tweaks to targeting rather than complete abandonment.
5. Can I combine multiple strategies?
Yes, but synergy is crucial. Ensure the strategies complement one another rather than compete for resources.
Metaphor: Think of your business as a symphony—each strategy should harmonize rather than clash.
6. Where can I find reliable mentors to help me evaluate strategies?
The right mentor provides clarity and accountability. Start by:
Pro Tip: Seek mentors whose values and achievements align with your aspirations.
Doubt is part of the process, but it doesn’t have to hold you back. When you take the time to evaluate a strategy through the lens of your unique goals and strengths, you gain clarity and confidence.
Success isn’t about doing what everyone else does—it’s about finding what works for you.
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Juan Carlos Arzola, CHPC, is a faith-driven visionary, proud Peruvian, and devoted single father of two incredible sons, living and thriving in Miami. As a Certified High-Performance Coach to the world’s most ambitious achievers—leaders pursuing transformative dreams such as Nobel Prizes, United Nations initiatives, and NASA-level innovations—Arzola is deeply committed to empowering others to lead lives of significance.
Arzola is the founder and CEO of Ask.me, a revolutionary platform designed to help professionals successfully transition into entrepreneurship. His own inspiring journey from employee to thriving entrepreneur reflects his unwavering belief in transformation through faith, purpose, and strategic leadership.
A best-selling author, Arzola wrote The Success Start: Proven Practices to Build a Life of Significance, a guide that has empowered countless readers to define and achieve their personal and professional goals. The book is available on Amazon and at the prestigious Harvard Book Store. As a co-author of The Big Question with broadcasting legend Larry King, he shares profound insights on life, leadership, and legacy. Learn more about his collaboration with Larry King here.
A sought-after speaker and podcast guest, Arzola has shared his expertise on renowned platforms including The Culture Matters Podcast, Grown Folks Talking Live, and The Dreamcast Podcast. With a focus on personal growth, high performance, and creating meaningful impact, he equips high achievers with actionable strategies and inspiring insights to refine their visions and achieve measurable success.
Arzola’s work blends practical wisdom with a deep sense of purpose, helping individuals unlock their full potential and leave lasting legacies. Learn more about his mission to transform lives and inspire change at Ask.me.
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