Am I Truly Prioritizing What Matters Most to Me?

The Lingering Question at the End of the Day

You’ve checked off everything on your to-do list. Emails answered, tasks completed, another productive day. Yet, as you settle in for the evening, a persistent question remains: “Am I truly prioritizing what matters most to me?”

This question cuts deeper than productivity metrics or accomplishments. It’s a call to examine the alignment between your actions and your deeper values. Busyness doesn’t always equate to meaningful progress. It’s possible to climb the ladder of success only to realize it’s leaning against the wrong wall. Prioritizing what truly matters requires intentionality, self-awareness, and courage to focus on what brings fulfillment, not just efficiency.


Step 1: Define What Truly Matters to You

Before you can prioritize what matters, you need to know what “matters” means to you. This requires clarity and a deep understanding of your values.

Questions to Reflect On:

  • What does success look like in my business?
  • What impact do I want to create in my personal life?
  • What non-negotiables bring me joy, peace, or fulfillment?

Expanded Content:

Defining your values involves more than just listing them. It’s about connecting them to specific actions and moments that resonate with your core self. For instance, if family is a top priority, think about what specific actions—like weekly family dinners or Sunday hikes—reflect that value. If health matters, what habits, such as a morning workout or meal prepping, support that priority?

  • Example: Imagine you value family time but find yourself frequently distracted by work. Defining what matters could mean carving out specific, uninterrupted moments for loved ones.
  • Practice: Write down your top five values and pair each with an action that brings them to life.
  • Pro Tip: Review your list periodically to ensure it aligns with your evolving goals and circumstances.
  • Metaphor: Think of your priorities as the foundation of a house. Without a clear and sturdy foundation, everything built on top becomes unstable.
  • Story: A business executive realized her work consumed her weekends, leaving no time for her kids. By defining family time as a non-negotiable value, she began dedicating Saturday mornings to her children, transforming her relationship with them.
  • Quote: “It’s not hard to make decisions when you know what your values are.” — Roy E. Disney

External Resource: Learn more about defining core values from MindTools.


Step 2: Audit Your Current Priorities

Do your actions reflect your values, or are they dictated by obligations and expectations? This step helps you uncover where your time and energy are being spent—and whether it aligns with your true priorities.

Audit Steps:

  1. Review Your Calendar: Examine how you allocate your time. Are your days filled with activities aligned with your goals, or are they consumed by distractions?
  2. Assess Your Energy: Do you end the day feeling fulfilled or drained? Fulfillment often signals alignment, while exhaustion can indicate misplaced priorities.
  3. Evaluate Your Commitments: Identify tasks or obligations you’ve taken on out of guilt or habit that no longer serve you.

Expanded Content:

An audit isn’t just about what you’re doing; it’s about why you’re doing it. Are there recurring activities that feel obligatory but lack meaning? Are you spending hours on tasks that could be delegated or eliminated entirely? Auditing gives you clarity on where adjustments are needed to better align with your values.

  • Example: A professional who spends hours in meetings but yearns to focus on a passion project discovers unnecessary commitments are draining time from meaningful work.
  • Practice: Use a time-tracking app for a week to identify patterns of misalignment.
  • Pro Tip: Color-code your calendar—use one color for value-aligned activities and another for distractions.
  • Metaphor: Think of your schedule as a garden. Regular audits remove the weeds, allowing your flowers to thrive.
  • Story: A manager noticed her afternoons were filled with back-to-back calls, leaving no time for strategic planning. After an audit, she blocked off two hours each day for focused work.
  • Quote: “Don’t tell me what you value. Show me your calendar, and I’ll tell you what you value.” — Anonymous

Step 3: Align Your Actions With Your Values

Once you’ve identified what matters most, it’s time to realign your actions to reflect those priorities. This involves conscious decision-making and habits that support your values.

Practical Tips:

  • Set Boundaries: Protect your time by saying no to tasks or commitments that don’t align with your goals.
  • Create Non-Negotiable Habits: Block time for priorities like family dinners, exercise, or personal growth.
  • Start Each Day With Intention: Ask, “What’s the one thing I can do today to bring me closer to my vision?”

Expanded Content:

Realignment doesn’t happen overnight. It requires intentional effort and consistency. Setting boundaries might mean difficult conversations, while creating non-negotiable habits may involve restructuring your daily routine. Intention-setting helps ensure each day contributes to your larger goals.

  • Example: A working mother blocks out an hour every evening for uninterrupted family time, ensuring her actions mirror her values.
  • Practice: End each day by reviewing how your actions aligned with your priorities and set an intention for tomorrow.
  • Pro Tip: Use visual reminders, such as sticky notes or phone alarms, to reinforce your non-negotiable habits.
  • Metaphor: Imagine your actions as arrows. When they’re aligned with your values, they all point toward your true north.
  • Story: A small business owner struggling with burnout created a “no-work Sundays” rule. This boundary revitalized her energy and relationships.
  • Quote: “Success is measured by the alignment of your daily choices with your deepest values.” — Unknown

External Resource: Explore how to create effective boundaries with advice from Psychology Today.


Step 4: Embrace the Power of Small Shifts

You don’t need to overhaul your life overnight. Small, consistent adjustments can create profound change over time.

Actionable Steps:

  1. Choose One Priority: Focus on improving one area, like increasing quality time with loved ones or hitting a specific professional milestone.
  2. Celebrate Small Wins: Acknowledge even minor achievements to reinforce positive momentum.
  3. Reflect Regularly: Dedicate time weekly to evaluate whether your actions align with your priorities.

Expanded Content:

The beauty of small shifts is their sustainability. Incremental progress reduces overwhelm and builds confidence. By celebrating small wins, you create a cycle of motivation and progress that drives lasting transformation.

  • Example: If health is a value, start with 10-minute daily walks and gradually build toward a comprehensive fitness routine.
  • Practice: Set a weekly “check-in” to reflect on what small shift made the biggest difference.
  • Pro Tip: Use habit-stacking—pair a new habit with an existing routine for seamless integration.
  • Metaphor: Small hinges swing big doors, just as small changes create monumental shifts.
  • Story: A writer struggling to complete her book committed to writing just 200 words a day. This small daily effort eventually culminated in a published novel.
  • Quote: “Small hinges swing big doors.” — W. Clement Stone

External Resource: Read about the science of habit formation from James Clear.


FAQ: Common Questions About Prioritizing What Matters

  1. How do I identify my core values?

    • Identifying your core values starts with reflection. Think about the moments in life when you felt happiest and most fulfilled. What themes emerged from those experiences? You can also use tools like values assessments to clarify your top priorities.
  2. What if I don’t have time to reassess my priorities?

    • Reassessing priorities doesn’t have to be time-consuming. Even a 10-minute daily reflection can reveal areas of misalignment. Over time, these small moments of introspection can lead to significant insights and adjustments.
  3. How can I say no without guilt?

    • Saying no is easier when you frame it as a yes to something more meaningful. Communicate your boundaries clearly and kindly. For example, “I’d love to help, but I’ve committed this time to family.”
  4. What tools can help with time management?

    • Time management tools like Trello, Asana, or Google Calendar can help organize tasks by priority. These platforms also allow you to block dedicated time for what matters most, ensuring alignment.
  5. How often should I reassess my priorities?

    • Regular reassessment is key to staying aligned. Perform a minor review weekly and a comprehensive evaluation quarterly. Life evolves, and your priorities may shift with it.
  6. Can priorities change over time?

    • Absolutely. As you grow, your circumstances and goals may evolve. Embrace this change as a natural part of life and adjust your actions to reflect your current values.

Imagine a Life of True Alignment

Picture this: You wake up each day knowing your time and energy are devoted to what truly matters. Your business reflects your values, your relationships thrive, and instead of questioning your choices at night, you feel peace and fulfillment.

This isn’t just possible—it’s the result of choosing alignment over distraction.

External Resource: Dive deeper into creating meaningful change with Harvard Business Review.


Let’s create a life and business that reflect your true priorities. Take the first step today.

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About the Author

Juan Carlos Arzola, CHPC, is a faith-driven visionary, proud Peruvian, and devoted single father of two incredible sons, living and thriving in Miami. As a Certified High-Performance Coach to the world’s most ambitious achievers—leaders pursuing transformative dreams such as Nobel Prizes, United Nations initiatives, and NASA-level innovations—Arzola is deeply committed to empowering others to lead lives of significance.

Arzola is the founder and CEO of Ask.me, a revolutionary platform designed to help professionals successfully transition into entrepreneurship. His own inspiring journey from employee to thriving entrepreneur reflects his unwavering belief in transformation through faith, purpose, and strategic leadership.

A best-selling author, Arzola wrote The Success Start: Proven Practices to Build a Life of Significance, a guide that has empowered countless readers to define and achieve their personal and professional goals. The book is available on Amazon and at the prestigious Harvard Book Store. As a co-author of The Big Question with broadcasting legend Larry King, he shares profound insights on life, leadership, and legacy. Learn more about his collaboration with Larry King here.

A sought-after speaker and podcast guest, Arzola has shared his expertise on renowned platforms including The Culture Matters Podcast, Grown Folks Talking Live, and The Dreamcast Podcast. With a focus on personal growth, high performance, and creating meaningful impact, he equips high achievers with actionable strategies and inspiring insights to refine their visions and achieve measurable success.

Arzola’s work blends practical wisdom with a deep sense of purpose, helping individuals unlock their full potential and leave lasting legacies. Learn more about his mission to transform lives and inspire change at Ask.me.

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